Can your Ashe County biz be found on Google and other search engines? How is the traffic to your site?
In talking with a few local business owners, it seems things could be better…
In order to thrive, your business must be able to be found online. The landscape of the Internet has changed completely over the last couple of years. Has your business kept up?
Marketing off the mountain is an important part of local businesses seeking to sell services and products to the weekenders, part-timers and summer people that come here with money in their pockets to spend.
In all likelihood they has scouted the area via the Internet and have decided where they want to visit and shop before they even hit the road to come up into the high country. Some will even be carrying one of those iPhone or iPad things to search while they are here.
For this example, I am going to use my own site as a test to see how well I can do with regard to marketing off the mountain… I will use social media platforms, news releases and a few other clever ways to “promote” my site.
Here is my starting point: tomallinder.com has a Google Page Rank of 3 which is not great but not bad either. My traffic rank is 6.79M according to Alexa which is not good at all mostly because I have been too busy with my primary business to keep my site updated. Believe it or not though, my Alexa rank is better than most in this county… I have even put a widget in the sidebar to watch the number decrease over the coming days and weeks.
Also over the coming days and weeks, I will be posting more resources here for local businesses to use to improve their ranking. This should be a fun project!
